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Sep 23, 2026
Announcing Daniel J. Weitzner as Chief Strategy Officer
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A founding architect of U.S. internet and privacy policy joins Ethyca to help enterprises govern AI at machine speed.

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Astralis Overview: Global Consent & Preference Management

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What this video covers

Astralis manages global consent and preference management across the full regulatory range, from GDPR and the IAB TCF 2.2 framework to US frameworks including MSPA and GPP. It presents the right experience by jurisdiction, whether that calls for opt-in, opt-out, notice-only, or contractual consent, records a single unified consent record across distributed systems, and enforces those signals downstream on business systems, AI applications, databases, data warehouses, and third-party vendors. The same platform powers consent for publishers including the New York Times and Condé Nast on Fides.

This video walks through:

  • Geo-located consent experiences that adapt by jurisdiction, shown across Quebec (Law 25, opt-in), California (opt-out, data sales and sharing), and the EU (TCF framework)
  • A single unified consent record consolidated across distributed systems, viewable in the consent report
  • Centralized notices that let you author legal text once and propagate it consistently across every brand, website, and operating company
  • Default Astralis and Fides UI components, with API integration into existing products, systems, and mobile applications
  • Downstream enforcement, including bi-directional consent sync with systems like HubSpot so opt-ins and opt-outs stay aligned everywhere

How it works

The walkthrough covers three steps. First, the consumer experience: geo-located rules decide what each visitor sees, from an opt-in banner in Quebec to a footer manage-preferences link in California to a dense TCF vendor list in Europe. Second, collection: every choice is written to a single consolidated consent record across distributed systems, and notices are authored centrally so legal text stays consistent across markets and brands. Third, enforcement: Astralis takes the captured consent signals and applies them on downstream systems, vendors, and AI applications, with bi-directional sync that reconciles preferences set anywhere back to the platform.