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DataGrail reports.Ethyca governs.

DataGrail automates the consumer-facing privacy request layer across your SaaS catalog. Ethyca automates privacy requests, consent management, and policy enforcement across your entire data estate.

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Why Ethyca?

"5 minutes of working with Ethyca is the equivalent of working with DataGrail for months."

Datagrail helps you fulfill users' privacy requests, but the AI era calls for a more powerful end-to-end governance solution for privacy. Ethyca is just that: built for new levels of speed and scale. It maps data, enforces consent management, and fills access requests automatically in real-time, with no human support needed.

DataGrail vs. Ethyca Comparison

FeatureDataGrailEthycaWhat it means for you
Core architecturePrivacy request automation for legal and privacy teams — DSR workflows, data mapping, and consent management across a SaaS catalog. (Request management platform)Privacy enforced inside systems via Fides taxonomy — policy as executable code, running in CI/CD and at query time. (Infrastructure layer)Your privacy controls live inside the systems that handle data, so they keep working as those systems change rather than depending on someone updating a separate map.
Engineering involvementDesigned to operate without developer involvement — privacy and legal teams run the platform; engineering not equipped with privacy tooling. (Legal-team primary)CLI tools, linting in PRs, privacy validation in CI/CD pipelines — engineers enforce policy in every system they build, from day one. (Engineers as privacy participants)Your engineers catch privacy issues in code review, before they ship, instead of a compliance team finding them after the fact.
Custom & internal systemsBroad SaaS catalog coverage; reviewers document manual work required when integrations lack API capability for custom and internal systems. (Manual gaps at custom systems)Direct enforcement hooks into proprietary databases, internal applications, custom infrastructure — Helios classifies and maps in real time. (Deep integrations)Your proprietary systems and internal tools get the same real-time enforcement as your SaaS stack, so nothing depends on a manual review queue.
Open-source foundationClosed, proprietary platform — enforcement logic is not independently inspectable; audit trails are vendor-mediated. (Closed)Fides — Apache 2.0, fully inspectable, IAPP-recognized, deployable independently. No black box in your enforcement stack. (Fully open)You can inspect and audit exactly how your enforcement logic works, rather than taking a vendor's word for what happens behind closed doors.
AI governanceAI Risk Assessment template — documentation and risk recording workflow, not enforcement inside model training or inference pipelines. (Assessment layer)Astralis — native enforcement inside AI training and inference pipelines. Policy applied at the data and model layer, EU AI Act ready. (Native enforcement)Your AI systems are governed at the point they train and run, so you can show regulators evidence instead of a checklist.
Data inventoryLive Data Map with continuous system detection — strong across SaaS catalog; custom system and internal database coverage varies. (SaaS-forward)Helios — real-time automated discovery and classification across cloud, databases, and third-party services. Always-current RoPA. (Real-time, automated)Your data inventory reflects what's actually in your systems right now, so audits work from current facts rather than a snapshot that's already aging.
Legal + engineering alignmentBuilt for privacy and legal teams. Engineering is not a user of the platform — no mechanism for developers to enforce policy in the systems they build. (Legal-team only)Fides taxonomy is the shared language — legal defines obligations in human-readable policy; engineering implements as code. One source of truth for both teams. (Unified taxonomy)What your legal team approves is what actually runs in production, because both teams work from the same definition of policy.
Pricing modelCustom pricing; buyer community data documents volume-based variables at renewal as usage and integrations grow. (Variable at renewal)Flat license based on integration scope. No volume escalation. No SKU add-ons required. Support included. Predictable over the full contract term. (Scope-based flat rate)Your costs stay predictable as you grow, so budgeting doesn't get disrupted by a renewal surprise.
Deployment speedFast for standard SaaS stacks; implementation complexity increases with custom systems and internal databases. (Variable)Large publishers live across 90+ websites within a month. Weeks-first deployment model with forward-deployed engineering support included. (Fast time to value)You get live enforcement across your full stack within weeks, engineering support included, so value shows up fast instead of stalling in a long rollout.

Night and day. Ethyca turned our data governance from a bottleneck into a strategic enabler for scale.

Michael Razeeq, Privacy Counsel @ Ramp

SurveyMonkey chose Ethyca instead. These were the results.

SurveyMonkey's implementation began by stabilizing their most fragile process: data subject access requests. Ethyca configured DSAR fulfillment workflows to integrate directly with their unique SQL Server environment, delivering consistent, policy-driven responses within 48 hours - down from seven-day manual coordination cycles.

7 days -> 48 hours

Data subject request response time.

4 PB

Volume of data governed by Ethyca

40m users

Protected by Ethyca

Ethyca does governance, risk, and compliance in a single layer

Ethyca does governance, risk, and compliance in a single layer

01Data Inventory MappingDetect your data

Discover personal and sensitive data across your infrastructure, websites, and third-party apps, or enrich existing DSPM and catalogs. The result is a unified source of data intelligence, risk, and insight to support governance obligations.

Warehouse
SNOWFLAKE · BIGQUERY
Websites
COOKIES · TAGS · SDKS
Infrastructure
AWS · IDP
Scan + classify
AUTOMATED DETECTION
PII
Financial data
Biometric data
CLASSIFIER OUTPUT
SENSITIVE DATA
42%
GAP REPORT
38need a data steward
12PCI-DSS datasets
GOVERNED
98%
02Continuous Risk AssessmentAssess risk in real time

Replace forms and template maintenance with continuous risk assessments. Astralis, made by Ethyca, knows the internal and external policies you must follow, and continually analyzes risk across your data, purpose, and vendor inventories.

RISKS · OPENRE-EVALUATED NIGHTLY
17vendors without DPA
22systems missing lawful basis
12cross-border transfers
31AI use cases unassessed
AGENTIC ASSESSMENT
✦
You're onboarding two new AI products that handle sensitive data. Should I draft DPAs for every state you operate in?
Data catalog
3,412 DATASETS MAPPED
ROPA + vendors
87 PROCESSORS
Regulations
GDPR · EU AI ACT · CPRA
REPORT
✓PA-2026-014
MITIGATIONS
✓Route GPC to ad server
Add DPA for vendor
Gate model on consent
RISK REGISTER
AI USES · 31
DPA · 17
BASIS · 22
XFER · 12
03Purpose Based Access ControlGovern access through purpose

Purpose based access control monitors and enforces data access across AI agents, teams, and data projects. Policies provide a governance framework that proves how data is used, not just who accesses it, ready for audit.

PURPOSES TAXONOMY
● operational.support
● essential.service
● analytics.reporting
■ marketing.segmentation
● ai.training
● personalize.content
● disclosure.third_party
✦ASTRALISMCP GATEWAY · POLICY-CHECKED
DK
Build a list of customers from recent credit scores and risk profiles, for our next campaign.
✦
Here's your list. It would have pulled in demographic details we don't allow for marketing, so I left those out and used credit thresholds instead.
INFERRED PURPOSEmarketing.segmentationquery rewritten
Policy check
MCP GATEWAY · EVERY CALL
POLICY · NO PROTECTED-CLASS PROFILING
Access is granted by purpose, not just identity — every agent call is checked before it runs.
04Consent & Lawful BasisCapture lawful basis everywhere

Fine-grained, high-performance consent and preference management. Model any consent or preference framework, from GDPR to CCPA, and respect user choice wherever data is accessed - models and agents included.

CONSENT · PER USE
Automated profiling
Data sharing
Marketing
CONTRACT OBLIGATIONS
CLAUSE 12.1 · DPA
"Any secondary use — including profiling — requires the customer's documented consent."
MODELED AS POLICY
CUSTOMER BASE
2.1M
1.52M · 72%
ANALYZABLE
628K · 28%
EXCLUDED · NEVER TOUCHED
✦
I can analyze only customers who permit automated profiling — 1.52M of 2.1M. Of those, 83% show high propensity.
72%
PERMIT PROFILING
83%
HIGH PROPENSITY
628K
EXCLUDED · NO CONSENT
05Rights & De-identificationModify data on request

A flexible, policy-based data access and de-identification engine enables targeted, scaled data rights enforcement across your infrastructure, integrating with databases, warehouses, and third-parties to meet data obligations.

Deletion
process
DELETEDSR-4412 · IN PROGRESS
NAMESEMAILBIOMETRICADDRESSGOVERNMENT IDPHONEIP ADDRESSDEVICE ID
ENFORCED ACROSS 104 SYSTEMS
RETAINLAWFUL BASIS HELD
ACCOUNT NUMBERTRANSACTION HISTORY
Basis: regulatory reporting — retained 7 years, de-identified after closure.
01Original data asset
PERSONAL IDENTIFIERS · REMOVED
02Post-deletion asset
DE-IDENTIFIED · TOKENIZED
06Open-Source FoundationBuilt in the open

Ethyca's platform is built on Fides, the world's most used open-source taxonomy for data governance and privacy. It lets you consistently describe the data you process, its purposes, and ownership for consistent enforcement.

FIDESLANG · THE OPEN TAXONOMY FOR DATA GOVERNANCE
DATA CATEGORIES
DATA USES
● user.contact
● user.biometrics
■ user.demographic
● user.government_id
● user.health
● essential.service
● analytics.reporting
● personalize
■ advertising.marketing
● disclosure
CUSTOM EXTENSIONS
+ sensitivity · special_category
+ risk · high
FAQ

Frequently Asked Questions

For most teams it replaces the Al governance layer, and it can replace the wider privacy program too - SurveyMonkey used Ethyca for end-to-end privacy compliance. Where a Datagrail deployment is entrenched, Ethyca's Astralis runs alongside it and supplies the enforcement and evidence that the program record can't produce on its own.

Ethyca's Astralis enforces policy directly inside the systems running your AI, at the point data moves: training, retrieval, inference. The same policy that classifies your data also governs what your models can train on and output. Datagrail's agent works differently. It sits beside the core workflow platform as a separate product, assessing risk and generating documentation for review, but nothing in that process changes how your AI systems behave at runtime. Astralis was built for the EU AI Act's demand for demonstrable control, and it delivers that control natively, instead of asking you to bolt on another dashboard and hope the underlying systems comply.

Infrastructure-first means policy runs inside the systems where your data lives and moves, enforced automatically every time that data is touched. Ethyca sits inside your data pipelines, applications, and AI systems, so a policy change takes effect the moment it's deployed, the same way a code change does. OneTrust operates a layer above: a workflow and dashboard platform that tracks compliance status, assigns tasks, and produces reports for auditors. It monitors what your systems are supposed to be doing. It doesn't change what they do. That gap is why Datagrail deployments depend on manual configuration to stay accurate as systems change, while Ethyca's Astralis policy stays enforced by the infrastructure itself, with nothing left for someone to check by hand.