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Why 80% of AI Projects Fail: Data Readiness for the Speed of AI

This briefing explains why 80% of AI projects fail, and how context-aware data fixes the root cause so you can scale AI safely and at speed.

Content Type
Whitepaper
Author
Michael Brown
Participants
Cillian Kieran, Neville Samuell
Date
Oct 02, 2025
Length
1491 words
Location
Downloadable PDF
A group of businesspeople speaking around a computer monitor in a busy office overlooking a city skyline.
Executive Briefing DETAILS

Why do 80% of AI projects fail?

Data readiness for the speed of AI

AI isn’t failing for lack of models or talent. It’s failing on ungoverned, untracked, and unshareable data. This paper makes the board-level case for context-aware data: lineage, consent, policy, and de-identification bound to every dataset and enforced at the moment of use. With executable governance in the pipeline, approvals collapse into policy-as-code, access becomes safe by default, and auditability is automatic.

In this whitepaper, learn how to replace manual reviews and tribal knowledge with machine-readable controls. See how to build the business case, quantify impact, and turn stalled pilots into production systems that ship faster, reduce risk, and unlock sensitive data for high-value AI.

Executive Briefing PARTICIPANTS
Senior product manager, Ethyca
Michael Brown

Leads product strategy focused on enforceable governance patterns, bringing lineage, consent, and policy into runtime control surfaces for AI.

Founder & CEO, Ethyca
Cillian Kieran

Systems thinker and advocate of governance-as-infrastructure. Champions context-aware data as the foundation for safe, scalable AI.

CTO, Ethyca
Neville Samuell

Drives engineering execution to embed policy-as-code and consent-aware enforcement across warehouses, notebooks, agents, and LLM workflows.

what to expect

Understand the real reason most AI initiatives stall and how to fix it fast. This whitepaper details the pressure dynamics on data leaders, the hidden costs of inaction, and a practical model for context-aware data that makes AI deployments safer, faster, and provably compliant. You’ll leave with board-ready talking points, a metrics framework, and a blueprint to move from policy on paper to governance in action.

register to access the full outline below

Ethyca

Congratulations are in order it seems - you're officially part of the 0.01% who don't just take things at face value.

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– Ethyca

Congratulations are in order it seems - you're officially part of the 0.01% who don't just take things at face value.

And since you're here, yes, we take privacy seriously too.

Stay curious, stay private.

– Ethyca

Congratulations are in order it seems - you're officially part of the 0.01% who don't just take things at face value.

And since you're here, yes, we take privacy seriously too.

Stay curious, stay private.

– Ethyca

Exclusive Content

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Exclusive Content

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Subject to Ethyca’s Privacy Policy, you agree to allow Ethyca to contact you via the email provided for scheduling and marketing purposes.