Why 80% of AI Projects Fail: Data Readiness for the Speed of AI
This briefing explains why 80% of AI projects fail, and how context-aware data fixes the root cause so you can scale AI safely and at speed.

Why do 80% of AI projects fail?
Data readiness for the speed of AI
AI isn’t failing for lack of models or talent. It’s failing on ungoverned, untracked, and unshareable data. This paper makes the board-level case for context-aware data: lineage, consent, policy, and de-identification bound to every dataset and enforced at the moment of use. With executable governance in the pipeline, approvals collapse into policy-as-code, access becomes safe by default, and auditability is automatic.
In this whitepaper, learn how to replace manual reviews and tribal knowledge with machine-readable controls. See how to build the business case, quantify impact, and turn stalled pilots into production systems that ship faster, reduce risk, and unlock sensitive data for high-value AI.
Michael Brown
Leads product strategy focused on enforceable governance patterns, bringing lineage, consent, and policy into runtime control surfaces for AI.
Founder & CEO, EthycaCillian Kieran
Systems thinker and advocate of governance-as-infrastructure. Champions context-aware data as the foundation for safe, scalable AI.
CTO, EthycaNeville Samuell
Drives engineering execution to embed policy-as-code and consent-aware enforcement across warehouses, notebooks, agents, and LLM workflows.
Understand the real reason most AI initiatives stall and how to fix it fast. This whitepaper details the pressure dynamics on data leaders, the hidden costs of inaction, and a practical model for context-aware data that makes AI deployments safer, faster, and provably compliant. You’ll leave with board-ready talking points, a metrics framework, and a blueprint to move from policy on paper to governance in action.
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Congratulations are in order it seems - you're officially part of the 0.01% who don't just take things at face value.
And since you're here, yes, we take privacy seriously too.
Stay curious, stay private.
– Ethyca
Congratulations are in order it seems - you're officially part of the 0.01% who don't just take things at face value.
And since you're here, yes, we take privacy seriously too.
Stay curious, stay private.
– Ethyca
Congratulations are in order it seems - you're officially part of the 0.01% who don't just take things at face value.
And since you're here, yes, we take privacy seriously too.
Stay curious, stay private.
– Ethyca