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May 31, 2026
Opt-in vs Opt-out Consent: Understanding the Differences and Applications
Opt-in vs Opt-out Consent
The opt-in/opt-out distinction is less about user experience than about which jurisdiction's rules apply to which data flow. Getting it right at scale means treating consent as infrastructure that adapts to context — not as a single banner setting.

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Glossary

Legitimate Interest

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A lawful basis under GDPR that allows processing where the controller (or a third party) has a real interest, the processing is necessary to achieve it, and the interest is not overridden by the data subject's rights and freedoms.