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May 31, 2026
Opt-in vs Opt-out Consent: Understanding the Differences and Applications
Opt-in vs Opt-out Consent
The opt-in/opt-out distinction is less about user experience than about which jurisdiction's rules apply to which data flow. Getting it right at scale means treating consent as infrastructure that adapts to context — not as a single banner setting.

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Glossary

Algorithmic Profiling

Last reviewed

Any automated processing of personal data that evaluates or predicts aspects of a person — performance, economic situation, health, preferences, behavior, location. Profiling is subject to specific GDPR rules even when it doesn't drive a fully automated decision.