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Aug 15, 2025
The privacy technical debt trap: Why labeling data wrong costs millions
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The world’s largest enterprises are quietly accumulating a hidden liability: privacy technical debt. For many, it is already one of the biggest barriers to scaling AI safely.

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About Ethyca
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Tired of chasing GDPR compliance manually?

Ethyca automates GDPR obligations, including data rights, RoPA, consent and more, so you can scale with confidence.

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WHAT WE DO

GDPR requirements are complex and manual compliance doesn't scale

Ethyca turns GDPR into infrastructure. From access requests to consent enforcement and data mapping, our platform automates compliance across systems and teams.

01
Get privacy infrastructure
Automate access, deletion, and export requests with audit-ready logs.
02
Improve RoPAs
Generate and maintain RoPA documentation dynamically.
03
Go GDPR compliant
Enforce GDPR consent preferences across systems and APIs.
04
Enterprise-grade
Built for privacy, legal, and engineering teams building at a global scale.
Mozilla
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Mozilla builds trusted, open-source technologies like Firefox used by hundreds of millions worldwide. Its mission-driven products and research shape a safer, more transparent internet.
Internet Software
The New York Times
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The New York Times delivers deeply reported, award-winning journalism to over 10 million subscribers globally. Its newsroom sets the standard for investigative rigor and public accountability in a rapidly changing media landscape.
Publishing
Ramp
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Ramp transforms finance operations for modern businesses. Its unified platform replaces legacy spend management with real-time intelligence, helping teams move faster, spend smarter, and focus on growth.
Fintech
SurveyMonkey
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SurveyMonkey empowers organizations to make confident decisions through agile, AI-powered surveys. With 20 million active users, its platform simplifies feedback collection at scale, turning voices into data and data into action.
Internet Software
Lush
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01 / 05

Lush is a global pioneer in handmade, ethically sourced cosmetics, with over 900 stores in 50+ countries. Blending bold product innovation with activism, Lush leads on sustainability, animal welfare, and digital ethics.
Cosmetics
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OUR IMPACT

Unlock value from data in any industry

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"Ethyca has been a great partner to work with. From their vast privacy intelligence and expertise to their ability to resolve issues quickly, we trust them to solve privacy for us."

Guy Rom

VP of Engineering

Snackpass

"Ethyca handles all of our data privacy needs related to CCPA and GDPR. This has taken a significant amount of stress and confusion off of our team. They are truly experts in data privacy."

Meg Marsh

Senior Director, Product Management & UX

Parachute

"Our scale of over 12,000 retailers can make compliance complex and resource-draining. Ethyca's platform simplified everything by removing all the manual effort common to other data privacy approaches."

Jason Ordway,

Former Chief Technology Officer

Slice

“Fides provides a standard for personal data governance to the entire advertising technology ecosystem.”

Michael Hahn

General Gounsel

IAB

Make GDPR compliance automatic

and move faster with less risk